Industry Watch:Kids clothes entered the war in 2011

A new round in full swing Kids "Nuggets hot", carries too much hope and expectations, but the middle to stop and think about how many people, the layout?
In 2010, kids tracksuits industry and children's clothing market is in "Ebb Tide" in the process. On the one hand, the rapid development of many children's clothing brands, such as Bala Bala to the market size of about 2,000 stores in the industry and market focus; kids jeans brand net sales to obtain the green box venture capital 120 million yuan venture capital; Boshiwa success in Hong Kong listing of the largest global market after the jump for the children moving consumer goods companies; the other hand, have confidence to enter the field of children's clothing, but many companies feel dejected, and even some business after a few months, a year or two had poor results.
Finally, as the wholesale kids clothes industry, a big cake, children carrying too many hopes and expectations. In theory or in terms of market feasibility, children's clothing is undoubtedly a new growth point, but for new entrants, the children's clothing market is not as bright as the surface looks bright.